{"title":"Hair Care","description":"\u003cp\u003eBrowse our Hair Care collection. New Arrival.\u003c\/p\u003e","products":[{"product_id":"naked-smoothing-shampoo-101-oz","title":"Naked Smoothing Shampoo 10.1 oz","description":"\u003cp\u003e\u003cspan\u003eThis luxurious shampoo helps smooth coarse, curly, or frizzy hair. Great for giving a smooth, silky result.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWet hair. Apply shampoo, work into hair and scalp, then rinse. For more intense lather repeat the process. Follow with your choice of FORMULA 18 Naked Conditioner of your choice.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e  \u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWater\/Aqua\/Eau, Sodium Cocoyl Isethionate (from Coconut Oil), Cocamidopropyl Betaine (from Coconuts), Sodium Lauroyl Sarcosinate (from Coconuts), Glycol Distearate, Sodium Cocoampoacetate (from Coconuts), Keratin Amino Acids, Pisum Sativum (Pea) Protein, Panthenol (ProVitamin B5), Selaginella Lepidophylla (Resurrection Plant) Extract, Sodium Cocoyl Apple Amino Acids (from Apples), Polyquaternium-80, Caprylyl Glycol (from Coconuts), Sodium Chloride, Ethylhexylglycerin (from Coconut Oil), Guar Hydroxypropyltrimonium Chloride (from Guar Beans), Sodium PCA, Tetrasodium Glutamate Diacetate (Plant derived), PEG-150 Distearate, Radish Root Ferment Filtrate (from Radishes), Phenyl Ethyl Alcohol, Citric Acid (from Citrus Fruit), Cetrimonium Chloride, Tamarindis Indica (Tamarind) Fruit Extract, Leuconostoc\/Radish Root Ferment Filtrate, Hydrolyzed Silk, Fragrance (Parfum)\u003c\/span\u003e\u003c\/p\u003e","brand":"FORMULA 18","offers":[{"title":"Default Title","offer_id":54028986777916,"sku":"imr1787870510323","price":21.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0935\/5073\/9772\/files\/naked-smoothing-shampoo-101-oz_1.jpg?v=1787870515"},{"product_id":"naked-thickening-shampoo-101-oz","title":"Naked Thickening Shampoo 10.1 oz","description":"\u003cdiv class=\"woocommerce-product-details__short-description\"\u003e\n\u003cp\u003eThis Thickening Shampoo is great for giving fine hair body and volume for a fuller, thicker result.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003eWet hair. Apply shampoo, work into hair and scalp, then rinse. For more intense lather repeat the process. Follow with your choice of FORMULA 18 Naked Conditioner of your choice.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWater\/Aqua\/Eau, Sodium Lauroyl Sarcosinate (from Coconuts), Cocamidopropyl Betaine (from Coconuts), Sodium Cocoyl Isethionate (from Coconut Oil), Sodium Cocoyl Apple Amino Acids (from Apples), Citric Acid (from Citrus Fruit), Glyceryl Caprylate\/Caprate (from Vegetable and Palm Kernel Oils), Panthenol (ProVitamin B5), Guar Hydroxypropyltrimonium Chloride (from Guar Beans), Acrylates\/C10-30 Alkyl Acrylate Crosspolymer, Tetrasodium Glutamate Diacetate (from Plants), Cetrimonium Chloride, Pisum Sativum (Pea) Protein, Polyquaternium-80, Caprylyl Glycol (from Coconut), Coco-Caprylate (from Coconut Oil), Selaginella Lepidophylla (Resurrection Plant) Extract, Phenyl Ethyl Alcohol, Ethylhexylglycerin (from Coconut Oil), Leuconostoc\/Radish Root Ferment Filtrate, Tamarindis Indica (Tamarind) Fruit Extract, Fragrance (Parfum)\u003c\/span\u003e\u003c\/p\u003e","brand":"FORMULA 18","offers":[{"title":"Default Title","offer_id":54028986810684,"sku":"sao1787870512170","price":23.09,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0935\/5073\/9772\/files\/naked-thickening-shampoo-101-oz_1.jpg?v=1787870517"},{"product_id":"naked-leave-in-repair-spray-101-oz","title":"Naked Leave In Repair Spray 10.1 oz","description":"\u003cp\u003e\u003cspan\u003eThis multi-use lightweight leave in spray will leave the hair feeling incredibly soft. Detangles, smooths, strengthens and protects the hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSpray onto clean, damp hair and comb through. Follow with styling products of choice and style as desired. Best if used during blow-dry.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWater\/Aqua\/Eau, Panthenyl Hydroxypropyl Steardimonium Chloride (from Rice), Polysorbate 20, Butyrospermum Parkii (Shea) Oil, Sodium PCA, Panthenol (ProVitamin B5), Keratin Amino Acids, Oleth-20, Polysorbate 80 (from Vegetable Oil), Hydrolyzed Silk, Radish Root Ferment Filtrate (from Radishes), Phenyl Ethyl Alcohol, Sodium Hyaluronate, Tamarindis Indica (Tamarind) Fruit Extract, Ethylhexylglycerin (from Coconut Oil), Polyquaternium-80, Glycerin (from Vegetable Oil), Chitosan, Coco Glucosides (from Coconut Oil), Tetrasodium Glutamate Diacetate (Plant Derived), Algin (from Algae), Leuconostoc\/Radish Root Ferment Filtrate, Brassica Oleracea Italica (Broccoli) Seed Oil, Urea, Selaginella Lepidophylla (Resurrection Plant) Extract, Polyquaternium-51, Caprylyl Glycol (from Coconuts), Gellan Gum, Sodium Cocoyl Apple Amino Acids (from Apples), Trehalose, Argania Spinosa (Argan) Kernel Oil, Citric Acid (from Citrus Fruit), Pisum Sativum (Pea) Protein, Fragrance (Parfum).\u003c\/span\u003e\u003c\/p\u003e","brand":"FORMULA 18","offers":[{"title":"Default Title","offer_id":54028986843452,"sku":"ceh1787870514775","price":22.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0935\/5073\/9772\/files\/naked-leave-in-repair-spray-101-oz_1.jpg?v=1787870520"},{"product_id":"naked-moisturizing-conditioner-101-oz","title":"Naked Moisturizing Conditioner 10.1 oz","description":"\u003cp\u003e\u003cspan\u003eA lightweight moisturizing conditioner is great for all hair types. It will give the hair a hydrated, soft result without weighing it down.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAfter cleansing with a FORMULA 18 Naked shampoo, rinse and remove excess water from hair. Apply Formula 18 Moisturizing Conditioner to mids to ends of hair first then comb through hair. Leave on 2-5 minutes and rinse thoroughly.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWater\/Aqua\/Eau, Cetearyl Alcohol (from Coconut Palm Trees), Behentrimonium Chloride (from Rapeseeds), Isopropyl Myristate, Cetyl Alcohol (from Coconut Palm Trees), Coco-Caprylate (from Coconut Oil), Polyquaternium-7, Glycerin (from Vegetable Oil), Selaginella Lepidophylla (Resurrection Plant) Extract, Cetyl Esters, Citric Acid (from Citrus Fruit), Caprylyl Glycol (from Coconuts), Pisum Sativum (Pea) Protein, Polyquaternium-80, Panthenol (ProVitamin B5), Ethylhexylglycerin (from Coconut Oil), Tamarindis Indica (Tamarind) Fruit Extract, Phenyl Ethyl Alcohol, Leuconostoc\/Radish Root Ferment Filtrate, Cetrimonium Chloride, Sodium Cocoyl Apple Amino Acids (from Apples), Fragrance (Parfum).\u003c\/span\u003e\u003c\/p\u003e","brand":"FORMULA 18","offers":[{"title":"Default Title","offer_id":54028986876220,"sku":"aqz1787870514987","price":26.94,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0935\/5073\/9772\/files\/naked-moisturizing-conditioner-101-oz_1.jpg?v=1787870520"},{"product_id":"dream-cocktail-kale-infused-67-oz","title":"Dream Cocktail Kale-Infused 6.7 oz","description":"\u003cp\u003e\u003cspan\u003ePotent, leave-in supplement instantly strengthens fragile color-treated hair. Clinically proven to reduce breakage by 50 percent in just one use. Loaded with protein-building amino acids, b vitamins and sulfur-rich sea kale.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eAfter shampooing\/conditioning, towel dry hair lightly.\u003c\/li\u003e\n\u003cli\u003eShake bottle well, then dispense 2-3 pumps into palm and smooth through hair, starting one inch below part and through to ends.\u003c\/li\u003e\n\u003cli\u003eDO NOT RINSE OUT!\u003c\/li\u003e\n\u003cli\u003eStyle with heat to activate\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAqua\/Water, Behentrimonium Methosulfate, Cetyl Alcohol, Caprylic\/Capric Triglyceride, Polyquaternium-37, Glycerin, Butylene Glycol, Phenoxyethanol, Silicone Quaternium-18, Propylene Glycol Dicaprylate\/Dicaprate, Caprylyl Glycol, Ceteareth-20, PPG-26-Buteth-26, PEG-40 Hydrogenated Castor Oil, Fragrance \/Parfum, Trideceth-6, PPG-1 Trideceth-6, Trideceth-12, Crambe Maritima Leaf Extract, Ascophyllum Nodosum Extract, Benzyl Salicylate, Linalool, Limonene. FORMULA #702-4\u003c\/span\u003e\u003c\/p\u003e","brand":"COLOR WOW","offers":[{"title":"Default Title","offer_id":54028987269436,"sku":"bbj1787870516746","price":19.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0935\/5073\/9772\/files\/dream-cocktail-kale-infused-67-oz_1.jpg?v=1787870521"},{"product_id":"dream-coat-anti-frizz-treatment-67-oz","title":"Dream Coat Anti-Frizz Treatment 6.7 oz","description":"\u003cp\u003e\u003cspan\u003eHeat-activated polymers in this breakthrough anti-humidity treatment help to block out moisture and banish frizz. For anybody who’s hair is affected by humidity. Ideal for frizzy, wavy, curly or coily hair. And coarse, dry or dehydrated hair. If you have color-treated or keratin-treated hair. Great for use on wigs, extensions and hair pieces.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eRequires blow drying to activate.\u003c\/li\u003e\n\u003cli\u003eShampoo, condition, towel dry.\u003c\/li\u003e\n\u003cli\u003eDivide hair into sections.\u003c\/li\u003e\n\u003cli\u003eSpray liberally and evenly on DAMP (not wet) hair. (Do not apply other styling products while the hair is wet, you can apply styling products after completing the Dream Coat blow dry.)\u003c\/li\u003e\n\u003cli\u003eFor best results, use every 3-4 shampoos\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAqua\/Water, Dipropylene Glycol, Polysilicone-29, Silicone Quaternium-18, Glycerin, Trideceth-6, Chamomilla Recutita (Matricaria) Flower Extract, Calendula Officinalis Flower Extract, Potassium Sorbate, Phenoxyethanol, Trideceth-12, Sodium Benzoate, Chlorphenesin, Potassium Benzoate, Disodium EDTA, Citric Acid FORMULA #703-2\u003c\/span\u003e\u003c\/p\u003e","brand":"COLOR WOW","offers":[{"title":"Default Title","offer_id":54028987662652,"sku":"vwk1787870519228","price":20.16,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0935\/5073\/9772\/files\/dream-coat-anti-frizz-treatment-67-oz_1.jpg?v=1787870524"},{"product_id":"color-security-shampoo-84-oz","title":"Color Security Shampoo 8.4 oz","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e100% clean, residue-free, sulfate-free shampoo for glossier, healthier hair. Perfect for all hair types. Best shampoo for color-treated hair, safeguards against color fade. Heathiest shampoo for thinning hair. Ideal for curly hair, coarse hair, frizzy hair, oily hair, dry hair, damaged hair, fragile hair, or if you have extensions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply a coin size amount to wet hair and massage into lather.\u003c\/li\u003e\n\u003cli\u003eRinse.\u003c\/li\u003e\n\u003cli\u003eFollow with Color Security Conditioner and style as usual.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAqua\/Water, Sodium Methyl 2-Sulfolaurate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Sodium Lauroamphoacetate, Sodium Methyl Cocoyl Taurate, Glycerin, Phenoxyethanol, Disodium 2-Sulfolaurate, Fragrance\/Parfum, Sodium Cocoyl Glycinate, Sodium PCA, PEG-150 Distearate, Propylene Glycol, Polyquaternium-22, Chlorphenesin, PPG-2 Hydroxyethyl Cocamide,Benzoic Acid, Disodium EDTA, Dehydroacetic Acid, Citric Acid, Hydrolyzed Wheat Starch, Hydrolyzed Wheat Protein, Hydrolyzed Keratin, Potassium Benzoate, Butylene Glycol, Tocopheryl Acetate, Potassium Sorbate, BHA, Citronellol, Linalool, Hexyl Cinnamal. FORUMLA #100-5\u003c\/span\u003e\u003c\/p\u003e","brand":"COLOR WOW","offers":[{"title":"Default Title","offer_id":54028987728188,"sku":"rwc1787870519059","price":18.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0935\/5073\/9772\/files\/color-security-shampoo-84-oz_1.jpg?v=1787870526"},{"product_id":"dream-cocktail-carb-infused-67-oz","title":"Dream Cocktail Carb-Infused 6.7 oz","description":"\u003cp\u003e\u003cspan\u003eLeave-in thickening, volumizing treatment for fine, thin hair. Potent, leave-in supplement bonds a 3-d carb-based mesh to hair’s surface, fattening up fine, limp strands. Specially formulated for thin, flat, limp color-treated hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eAfter shampooing\/conditioning, towel dry hair lightly.\u003c\/li\u003e\n\u003cli\u003eShake bottle well, then dispense 2-3 pumps into palm and smooth through hair, starting one inch below part and through to ends.\u003c\/li\u003e\n\u003cli\u003eDO NOT RINSE OUT!\u003c\/li\u003e\n\u003cli\u003eStyle with heat to activate.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAqua\/Water, Glycerin, Polyquaternium-4, Panthenol, Polyquaternium-11, PEG-12 Dimethicone, Silicone Quaternium-18, PPG-26-Buteth-26, Phenoxyethanol, PEG-40 Hydrogenated Castor Oil, Trideceth-6, Corn Starch Modified, Fragrance\/Parfum, Hydrolyzed Quinoa, Disodium EDTA, Trideceth-12, Hydrolyzed Keratin, Caprylyl Glycol, Beta Glucan (Oat), 1,2-Hexanediol, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Citric Acid, Hexyl Cinnamal. 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Removes imperfections for picture-perfect color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply to dry hair before shampooing.\u003c\/li\u003e\n\u003cli\u003eSpray evenly to saturate hair thoroughly.\u003c\/li\u003e\n\u003cli\u003eWait 1-3 minutes, then shampoo.\u003c\/li\u003e\n\u003cli\u003eFor best results, use Color Wow Color Security Shampoo and Color Security Conditioner.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAqua\/Water, Acrylic Acid\/Acrylamidomethyl Propane Sulfonic Acid Copolymer, Cocoamidopropyl Hydroxysultaine, Sodium Polystyrene Sulfonate, Glycerin, Phenoxyethanol, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Sodium Phytate FORMULA #308-1\u003c\/span\u003e\u003c\/p\u003e","brand":"COLOR WOW","offers":[{"title":"Default Title","offer_id":54028988809532,"sku":"abw1787870523687","price":18.48,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0935\/5073\/9772\/files\/dream-filter-pre-shampoo-mineral-remover-67-oz_1.jpg?v=1787870528"},{"product_id":"money-masque-deep-hydrating-hair-treatment-75-oz","title":"Money Masque Deep Hydrating Hair Treatment 7.5 oz","description":"\u003cp\u003e\u003cspan\u003eNatural Mediterranean actives (Blue Sea Kale, Mediterranean Algae) hydrate to the core for silky, supple, expensive-looking hair. It’s a completely different texture than any other mask: It isn’t a cream, it isn’t a liquid. It isn’t a paste. So …unlike most masks… it doesn’t just plop on top, coating your hair with thick, heavy moisturizers that make your hair smoother, but weigh it down and leave it flat.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply after shampooing. Squeeze hair to remove excess moisture, then apply to wet hair.\u003c\/li\u003e\n\u003cli\u003eUse fingers (or a wide tooth comb) to work product through to ends.\u003c\/li\u003e\n\u003cli\u003eHow much you use depends on the length, thickness and health\/condition of your hair. Start with one “finger scoop” and apply enough to cover hair from roots to ends. Apply more product as needed.\u003c\/li\u003e\n\u003cli\u003eLeave mask on hair for 3 to 5 minutes in the shower, or up to 20-30 for a deep treatment. (There is no problem if you leave the mask on longer- it will auto-stop when your hair strands have reached the saturation point.)\u003c\/li\u003e\n\u003cli\u003eThere is no need to shampoo after using, simply rinse hair thoroughly.\u003c\/li\u003e\n\u003cli\u003eMoney Masque benefits and effects last for days and through several shampoos.\u003c\/li\u003e\n\u003cli\u003eWe recommend using it every 3rd shampoo.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAqua (Water), Stearyl Alcohol, Cetyl Alcohol, Dimethicone, Stearamidopropyl Dimethylamine, Butylene Glycol, Dicetyldimonium Chloride, Behentrimonium Chloride, Propanediol, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Citric Acid, Chlorella Pyrenoidosa Extract, Chondrus Crispus (Carrageenan) Extract, Undaria Pinnatifida Extract, Laminaria Saccharina Extract, Ceteareth-20, Dimethiconol, Phenoxyethanol, PPG-26-Buteth-26, Apigenin, Oleanolic Acid, Biotinoyl Tripeptide-1, Crambe Maritima (Blue Sea Kale) Leaf Extract, Fragrance, Chlorphenesin, PEG-40 Hydrogenated Castor Oil, Caprylyl Glycol, Propylene Glycol, Potassium Benzoate, Potassium Sorbate, Disodium EDTA, Benzyl Salicylate, Alpha-isomethyl ionone, CI 42090, CI 60730 FORMULA #205-1\u003c\/span\u003e\u003c\/p\u003e","brand":"COLOR WOW","offers":[{"title":"Default Title","offer_id":54028988842300,"sku":"vcu1787870523843","price":29.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0935\/5073\/9772\/files\/money-masque-deep-hydrating-hair-treatment-75-oz_1.jpg?v=1787870529"}],"url":"https:\/\/willoway.shop\/collections\/hair-care.oembed","provider":"My Store","version":"1.0","type":"link"}